Search engine optimisation (SEO) simply means helping Google understand your website so it can show it to the right people.
Start with the basics:
Write a clear page title and description for every page, using words your customers search for, such as "bakery in Nakuru".
Add your business to Google Business Profile with correct opening hours, phone number and photos.
Make sure your website is fast and works well on phones.
Add useful content - a blog post answering a common customer question can bring visitors for years.
Ask happy customers to leave a Google review.
SEO takes time, but small steps done consistently make a big difference.
